As shopping behavior evolves, search is no longer just about matching keywords- it's about understanding shopper intent, improving product discovery, and giving merchants greater control over search relevance.

This quarter, we're focused on building the next generation of MaX Search, introducing AI-powered relevance, smarter product discovery, and merchant-first search intelligence.

1. Search Relevancy Scoring Engine

Every catalog has its own product ranking logic, but search relevance shouldn't depend solely on catalog rankings. We're introducing a dedicated search scoring engine to ensure shoppers see the most relevant products first.

What this unlocks:

• Search-specific ranking independent of catalog priority
• Better relevance for high-intent queries
• Improved product discovery

2. Business Rules & Search Merchandising

Search should work the way your business works. Brands will be able to configure merchandising rules that influence search results without changing their catalog.

3. AI-Powered Hybrid Search

Customers don't always search using exact product names. Hybrid Search combines traditional keyword matching with AI-powered relevance to better understand what shoppers are looking for.

What this unlocks:

• Better search relevance
• Improved intent matching
• Reduced zero-result searches
• More accurate product discovery

4. AI Query Understanding

Modern shoppers search using natural language. MaX Search will automatically understand the intent behind every query.

Examples include:

• Identifying brands
• Extracting colors and attributes
• Understanding price conditions
• Detecting product categories automatically
• Applying filters intelligently

5. AI Query Rewriting

Different shoppers describe the same product in different ways. AI Query Rewriting automatically transforms queries into more searchable formats.

Benefits include:

• Better recall for long-tail searches
• Improved synonym handling
• Smarter typo recovery
• Higher search success rate

6. Image Search

Searching with text isn't always enough. Customers will be able to upload an image and instantly discover visually similar products.

What this unlocks:

• Visual product discovery
• Similar product recommendations
• Faster product finding
• Improved shopping experience

7. Vector Search Foundation

To power AI-driven discovery, we're introducing vector search infrastructure that enables semantic understanding across the platform.

This powers:

• Hybrid Search
• Image Search
• AI Query Understanding
• Future personalization capabilities

The Road Ahead

MaX Search is evolving into an AI-powered product discovery platform that helps shoppers find products faster while giving merchants greater control over how products are discovered and ranked.

Your feedback continues to shape the direction of MaX Search, and we're excited to build what's next together.

– Team KartmaX